An Association of Marketing, Management, and Entrepreneurship students that prepares students for careers in the marketing of goods or services; the buying, transporting, and storing of goods; the promotion of goods and services; marketing reseearch; and marketing management.

DECA's goal is for its studnet members to carry the following into thier business and personal lives after graduation: career competencies, job skills, leadership abilities, ethical values, and an appreciation of civic responsibility.